Earlier we have compared Shopify's React-based framework (Hydrogen) with template based on Liquid (here).
We decided to group here (and review) some of the most popular traditional Shopify themes.
Dawn
- Pricing: Free
- Best for: General online stores
- Features: Minimalist design, media-forward product pages, customizable sections for promotions, and responsive layout. Dawn is favored for its simplicity and constant updates from Shopify.
Used by: Stride rite ($454k+), Survival Frog ($714k+), Shar Music ($619k+, here the source).
It is our favorite template and we wrote a full review here.
Marble Shine
- Pricing: $290
- Best for: Fashion and lifestyle stores
- Features: Customizable sections, filtering tools, and a sticky header for smooth navigation. Marble Shine (by Big Start) is designed to showcase products with high quality visuals effectively.
Used by: Crayyheads, Oksawear, Bsrabbit.
Amber Aura
- Pricing: $250
- Best for: High-volume stores
- Features: Editorial content sections, countdown timers, and cross-selling tools. Amber Aura (also by Big Start) seems to be focused on brand storytelling.
Used by: Radiant Rose, here is a demo of the template.
Stiletto Vogue
- Pricing: $340
- Best for: Luxury fashion brands
- Features: Elegant design with detailed product tabs, quick shop options, and various navigation options. This theme is tailored for high-end clothing stores aiming for a sophisticated aesthetic.
Used by: Heidi Merrick, La Porte Swim, ciele athletics.
Prestige
- Pricing: $380
- Best for: High-end luxury brands
- Features: SEO-friendly, customizable design elements, and fast loading speeds. Ideal for businesses in cosmetics or fashion accessories targeting a selective audience.
Used by: Mission Workshop, Charles Simon, Aglaia.
Impulse
- Pricing: $380
- Best for: High-end fashion and large inventories
- Features: Visual storytelling capabilities, cart features, and promotional tiles that enrich the shopping experience.
Used by: Kappa USA, Penny Skateboards.
Kalles
- Pricing: $89
- Best for: Various niches including furniture and electronics
- Features: Highly rated for its versatility and extensive customization options, making it suitable for diverse online stores. You will find here a pretty detailed review of it.
Empire
- Pricing: $340
- Best for: Marketplaces with large catalogs
- Features: Designed to optimize large product catalogs with features like countdown timers and product recommendations, making it ideal for dropshipping businesses.
Used by: GAP, MUJI, Lighting Design.
What is next?
Picking the right theme is no joke. We would bere happy if this article helped you delve into this world.
Here at Polipo we are now working on a Shopify storefront that can be created, maintained and modified directly from Figma.
Curious about that?
Start from here.